What's stopping men from opening up about their health?

Former All Black Josh Kronfeld had his first claim to fame on the rugby field, but now he's taken up a new mission: getting men to open up about their health. 

Shame and embarrassment are among the barriers he's trying to break down as part of Blue September, a.k.a. Prostate Cancer awareness month.

And the best place to start, as he tells Emile, is by sharing his own story.