The Wireless

Gotta get those eyeballs on pages

13:15 pm on 15 November 2013

This week we’ve heard from a number of critics of clickbait, including Alex Mizrahi of @HuffPoSpoilers, but Australian strategy consultant Steve Hind has written a defence of clickbait for The Guardian’s Comment is Free section: “While I don't think we're likely to see the New York Times lead with "15 wacky solutions to the debt ceiling you just won't believe" or The Guardian tweet out a link to "8 things the NSA knows about your last relationship", I'm also unconvinced that link baiting is all that bad.”