A wealthy businessman on Vanuatu's Santo, Kuvu Noel, has called on landowners there not to sell their land but to lease it instead.
Mr Noel, who runs a 4,500 hectare cattle farm on the country's largest island, says it pains him to see people selling their land so they can buy a car.
He has advised landowners to negotiate a partnership with potential investors to allow both parties to benefit from the deal.
Mr Noel says he asked his relatives to lease him his land and think of their children and their future generations.