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This afternoon, America will draw to a halt as people across the nation turn their attention to the Super Bowl, when the Philadelphia Eagles will take on the Kansas City Chiefs in Phoenix, Arizona.
They'll be watching as much for the action on the field as for the entertainment off it.
Rihanna is performing at the Super Bowl halftime show, and Super Bowl ads are also a big deal with a 30-second slot costing between 9 and a half to 11-million-dollars.
Simon Hampton is a New Zealand journalist living in Brooklyn, New York.
He spoke to Corin Dann.