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The struggling wool export sector is looking for new ways to use the natural fibre.
Recently, New Zealand label Wynn Hamlyn partnered with Gisborne wool company, Wisewool to create a puffer jacket stuffed with wool instead of feathers or synthetic innards.
The Campaign for Wool NZ aims to promote and educate the world about the wonders of wool. Chairman Tom O'Sullivan talks to Jesse about the collaboration.
Tom O'Sullivan Photo: Supplied