American R&B singer was one of the headline acts scheduled to play at SoulFest. Photo: AFP
SoulFest won’t be going ahead this year due to low ticket sales.
Lauryn Hill, Mary J Blige, Miguel and Jill Scott were amongst the names on the lineup that were set to head our way, but promoters said in a statement today that the financial loss would be devastating if they were to go ahead with the event.
“Despite a stellar line-up of artists and the best promotional endeavours on SoulFest’s behalf, the event has simply not received the support via ticket sales, and the financial loss that would be incurred by the event if it were to go ahead as planned would be devastating.
“There have been many people working behind the scenes, including media partners, artists, sponsors, sub-contracted promoters, communication managers, agents and suppliers who live, breathe and support this incredible genre of music and have worked tirelessly to try and make this event a success.
“The promoter of SoulFest International Australia, John Denison, sincerely apologizes to all involved who have dedicated 7 months of their lives to work on this festival, and to the supporters of the event who purchased tickets.”
Fans have taken to social media after news of the cancellation.
The festival was due to take place at Auckland's Western Springs Stadium on Labour Day. Full refunds are available for all ticketholders.