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Happywhale.com - a global database of of marine mammal images - harnesses the power of citizen science and rapid advancements in AI, to track some of the ocean's largest and most endangered creatures.
You may not have heard of it, but the ambitious conservation project has made its way to Aotearoa's shores.
As the son of Californian naturalists and founders of Cheeseman's Ecology Safaris, Happywhale's founder and director, Ted Cheeseman's path feels predetermined.
Earning a Masters of Science in Conservation Biology, Cheeseman took over the business and led tours to Antarctica ... and the genesis of his work with whales now.