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FIFA, the international governing body for association football have been up to their shin-guards in branding and something called "sound identity". They've chosen an official song to be the sound of the FIFA Women's World Cup 2023 which is being held in Australia and New Zealand for the first time as we're sharing the duties as host nations. FIFA have been "building a palette based on the rainforests, earth, mountains, cities, and water of the two countries." and tonight they unveiled the official slogan, emblem, and full soundtrack for the FIFA Women's World Cup. Former Football Fern Maia Jackman joins us for a first-hand reaction to the launch.
FIFA Women's World Cup 2023 new brand identity. Photo: FIFA Women's World Cup