Cubans are in shock after foreign-made cars went on sale for the first time since the 1959 revolution.
The state still has a monopoly on new car sales and has set massive mark-ups.
A Peugeot 508 is listed at $US262,000. Peugeot's UK website puts prices from $US29,000.
State salaries in Cuba average about $US20 per month.
New and used foreign cars for sale at a car dealer in Havana on Friday. Photo: AFP
The BBC reports that new car sales are the latest in a series of government reforms and a permit to buy new vehicles is now no longer required. However, only a minority will benefit.
An attendant at one car store in Havana told the BBC that six vehicles were sold by 2pm on Friday. He said the most expensive went for $US50,000.
Until new regulations in 2011, people could sell only cars built before the 1959 revolution.
For new cars, a government permit was needed - a privilege mainly bestowed on senior officials, top athletes and artists. Permits were often traded on the black market for large sums of cash.