New Zealand / Country

Country Life: Meet the South Canterbury couple weaving farm wool into fashion

10:59 am on 4 October 2025

Charlotte Bell models a pink coat made from wool from the family farm in the Hakataramea Valley Photo: Supplied

Driven by a desire to find a pure New Zealand wool coat, and to find more use for the bales of wool sitting idle in the shearing shed, Charlotte Bell started her fashion business The Clip.

She and husband Hamish farm at Cattle Creek in Canterbury's Hakataramea Valley.

Cosmo Kentish-Barnes is there to find out how the couple are adding value to the wool clip.

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The Bell's daughters play on bales of pressed wool Photo: Supplied

Farmer Hamish Bell models one of the coats made of wool produced on the family farm Photo: Supplied

Charlotte Bell with shearing gang at work in the shearing shed Photo: Supplied

Learn more:

  • Find out more about The Clip here