Turners & Growers is embarking on a new global growth strategy in a bid to turn around its fortunes.
The embattled fruit and vegetable exporter, which is 73 percent owned by BayWa of Germany has lost millions of dollars over the last two years.
The company announced last year that it was working on a new international expansion plan.
That plan has now been launched, but no one from Turners & Growers was immediately available to talk about it.
However, in a statement chief executive Alastair Hulbert said the company plans to expand its domestic and international markets signficantly over the next three to five years.
That includes getting better value from its pipfruit, grapes and kiwifruit markets, while also focussing on the hot-house and citrus produce markets at home.
Mr Hulbert said the company will work with BayWa to boost its business here and overseas by exploring new markets and new products.
Meanwhile, Turners & Growers has confirmed it is in discussions to buy Apollo Apples in Hawke's Bay, but no agreement with the coolstore company has yet been reached.