When Air New Zealand ends its direct Auckland-Norfolk Island link in May, a company on the island plans to fill the void.
Norfolk Island Airlines will operate the weekly flight, leasing a Boeing 737 from Nauru Airlines.
The company's Glen Buffett said it was a major loss with Air New Zealand pulling out of the direct flight because of the strong connections going back many years.
He said he believed New Zealand could prove to be an important source of visitors as long as it was marketed properly.
"The issue is more to do with the marketing side of things and being a single destination and one plane route through the week, you know Air New Zealand was limited in what it could do in terms of marketing, and so are the distribution channels in New Zealand."
Mr Buffett said their flight would be on Saturdays, with a Brisbane - Norfolk Island - Auckland and return route.
And he said they had plans in place to add extra flights.
Mr Buffett believes it will succeed because they will use a smaller aircraft than Air New Zealand.