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Dr Ian Hassall has spent his entire career trying to help children. He contributed to the world's first major cot death study, oversaw the medical side of the Plunket Family Units, and established a Child Abuse Prevention Society way back in 1977
He was New Zealand's first Children's Commissioner, and has been involved with many public-sector advisory groups, as well as helping to establish the Children's phone counselling service What's Up, and serving as a Trustee for the Kids Helpline Trust until 2008.