Its rollicking melody, evoking check shirts and cowboy boots, is mostly loved but we've heard its cheery vibe is a little bit much for some.
The Country Life theme music has been introducing the RNZ programme for all of the show's 25 years on the airwaves.
But who is behind it?
Kevin Ikin, composer of Country Life's theme music Photo: RNZ/Sally Round
Listen to the story behind Country Life's theme tune and a little more besides
"It was a bit of an accident really," Kevin Ikin laughs.
The retired RNZ rural journalist is sitting in his living room in suburban Wellington, a banjo, guitar and mandolin at his feet.
He came up with what he calls the little ditty in the 1980s when he was learning to play the mandolin.
He was focusing on American style tunes "because that's what I was learning out of books and things."
"I was just noodling away and this tune came to me."
He didn't write it down but played it occasionally at the folk club he was a part of in Dunedin.
Then when the old Country Saturday, the forerunner to Country Life, was looking for a new theme tune, he put the melody forward.
It got the nod.
"One or two said, nah, it's too 'yeehaa country'," Kevin says with a smile.
A recording was made in the depths of the old Broadcasting House, with a few extra flourishes, including Country Life's David Knowles' addition of the slide guitar, and the tune is now synonymous with RNZ's rural feature show.
"It seems to fit the bill," Kevin says.
These days Kevin is still composing and involved with the folk music scene. Lockdowns were a good time to compose and "get things off your chest," he says.
One of his latest tunes is about a life-saving cattle beast called Cow 569 and you'll have to listen to the story to find out more about that.