A website promoting New Zealand's business community has been launched by the founder of The Warehouse Sir Stephen Tindall.
The Kiwi Ex-pat Association (KEA) has developed the Pass It On website to harness ex-pat networks in promoting New Zealand innovations in the run-up to the 2011 Rugby World Cup.
KEA executive director Ross McConnell says the website will provide businesses with a platform to achieve their international objectives.
It will be integrated into KEA's operations after the tournament to continue promoting businesses, he says.