Culverden farmer Phil Smith has been elected as Beef and Lamb New Zealand's farmer director for the Northern South Island electorate.
He received about 1200 more votes than the other candidate, Nigel Harwood of Takaka.
He replaces a Scargill Valley farmer Andy Fox, who's standing down after nine years on the Beef and Lamb and, previously, Meat and Wool New Zealand boards.
Beef and Lamb is holding its annual general meeting in Balclutha on Wednesday 11 March.