Why local feta cheese producers need a new name

What's in a name?  A lot if you are a New Zealand producer of feta cheese

Under the new free trade agreement with the European Union, New Zealand cheese makers won't be allowed to use the name 'feta'.

They have nine years to come up with an alternative, but what would be a good replacement? And is it enough time to market a new name?

 Professor of Marketing at Massey University Bodo Lang joins Emile Donovan.