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Taylormania has hit the southern hemisphere. The Swifties are out in the thousands.
The megastar's first show across the Tasman will be on Friday in Melbourne. But the fanfare is already here and, for academics, the Swiftposium is underway.
It's a three-day conference about Taylor Swift's impact on music, culture and society.
Attendees have gathered at the University of Melbourne to hear papers on lyrical poetics, AI, mental health, her economic impact, and the philosophy of Taylor Swift.
AUT lecturer Rebecca Trelease is on the conference's steering committee.
Trelease spoke to Ingrid Hipkiss.