Service set up to help start-up businesses

A trio of business leaders have set up an advisory service to help early-stage start-ups develop their businesses.

Advertising executive Peter Cullinane, seasoned director Michael Stiassny, and marketing strategist Nicola O'Rourke have set up Founders Advisory to offer a mix of financial and business acumen to help founders.

"Our work starts with a very simple proposition 'if it was our money, what would we do?'," Stiassny said.

"Peter, Nic and I have all lived the start-up business journey over and over again from every angle, and it is our hope that our collective experience will be valuable to those who engage us."

The service would connect company founders with advice from bankers, lawyers, accountants, funders, product designers, and consultants specialising in strategy, marketing, sales, distribution and pricing.