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Hospitality New Zealand is aiming to have an ambitious new industry strategy officially launched in early March.
The strategy will detail what the industry thinks the next 10 years of hospitality should look like.
Chief executive Steve Armitage said it would include how to ensure more resilience as well as plans to encourage more talent into the sector.
"It's quite high level, but it is also quite ambitious and we're trying to really get to the essence of what makes New Zealand hospitality unique in the world, and how do we make sure that we're really focusing on dialling those strengths up," he said.
"But also acknowledging the issues that we need to resolve that underpin the sector more broadly."
Hospitality New Zealand was planning to take the draft strategy out for consultation with its members later this month with hopes to have a finalised strategy to take to the board by the end of next month, he said.