US President Joe Biden has said an Israeli offensive in Rafah "should not proceed without a credible plan for ensuring the safety" of more than one million Palestinians sheltering there.
He said many displaced people in the southern Gazan city were "exposed and vulnerable" and needed to be protected.
A Palestinian doctor in Rafah told the BBC people there were living in fear.
UN human rights chief Volker Türk says any assault would be "terrifying" and many civilians "will likely be killed".
Last week, Israel's Prime Minister Benjamin Netanyahuannounced he had ordered troops to prepare to expand its ground operation to Rafah. He vowed to defeat Hamas gunmen hiding in the city.
Rafah has come under heavy Israeli air strikes in recent days, with a number of casualties reported.
More than half of the Gaza Strip's population of 2.3 million is now crammed into the city on the border with Egypt, which was home to only 250,000 people before the war between Israel and Hamas erupted in October.
Many of the displaced people are living in makeshift shelters or tents in squalid conditions, with scarce access to safe drinking water or food.
On Sunday, Israel's military said two male Israeli-Argentine hostages had been rescued during a raid in Rafah.
President Biden again appealed for the protection of Rafah civilians after his meeting with Jordan's King Abdullah in Washington on Monday.
"Many people there have been displaced, displaced multiple times, fleeing the violence to the north and now they're packed into Rafah, exposed and vulnerable," the US leader said.
"They need to be protected. And we've also been clear from the start, we oppose any forced displacement of Palestinians from Gaza."
Last week, the White House said it would not support major Israeli operations in Rafah without due consideration for the refugees there.
Many people have fled Israel's ground operation in the rest of the Gaza Strip - a Palestinian enclave run by Hamas.
A number of countries and international organisations have warned Israel against launching its planned offensive.
UK Foreign Secretary David Cameron on Monday said Israel should "stop and think seriously" before taking further action in Rafah.
EU's foreign policy chief Josep Borrell urged allies of Israel to stop sending weapons, as "too many people" were being killed in Gaza.
[firame]https://www.bbc.com/news/av-embeds/68281213/vpid/p0hbkfvr 520
Last week, Saudi Arabia warned of "very serious repercussions" if Rafah was stormed.
Meanwhile, Gaza's Hamas rulers said there could be "tens of thousands" of casualties, warning that any operation would also undermine talks about a possible release of Israeli hostages held in the territory.
Rafah - on the border with Egypt - is the only open point of entry for humanitarian aid into Gaza.
Israel's military launched its operations in the Gaza Strip after at least 1200 people were killed in southern Israel on 7 October by Hamas-led gunmen, who also took 253 people hostage.
A number of those hostages were later released but Israel says 134 are still unaccounted for.
On Monday, the Hamas-run health ministry in Gaza said 164 people had been killed and 200 injured in Gaza over the last day. The ministry says 28,340 Palestinians have been killed and nearly 68,000 wounded in the Strip since 7 October.
- This story was first published by the BBC.