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Whether you're a fan of the royal family or not, it's been hard to avoid the recent hurricane of questions, conspiracies and memes taking over the internet, asking where on earth the Princess of Wales, Kate Middleton, is?
This comes after she underwent a planned abdominal surgery back in January, and has been missing from the public eye ever since.
In the silence that followed, the public demanded to know 'where was Kate' and everyone has been very vocal about drawing their own conclusions - resulting in a mass influx of increasingly bizarre theories spreading across social media.
Its taken the internet by storm, with even publications like the New Yorker and Time Magazine having to acknowledge the weird phenomenon taking place around the globe.
Wendyl Nissen, a journalist, broadcaster, author, and former Women's day editor. She talks to Jesse about the endless royal family fascination.