The mayor of Whangārei is asking the city's business community to pitch in and support the city's new centre for the homeless.
Work's underway on converting part of the old Whangārei army barracks into a day centre for homeless people.
Mayor Sheryl Mai said an astonishing amount had been done in just a week by community groups and private donations, and she would like to see local businesses backing the venture as well.
The council would support the day-centre with rates relief but it needs fridges, washing machines, furniture and ongoing financial support, she said.
Ms Mai said Whangārei also needed a night-shelter for the dozens of people sleeping rough in the city but that was complicated by a host of safety regulations.
Smaller communities around the country were now having to grapple with that problem, she said.