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While we may once have turned our noses up at screw-top wine bottles - they're now pretty much the accepted norm.
But what about wine from a plastic bottle?
Plastic flat pack wine bottles are growing in popularity in Australia and across many parts of Europe.
They're made from pre-existing plastic, they're reusable, lightweight, and easier to pack and transport - in fact they're so thin they can be posted through a letter box.
Billed as the wine bottle of the future, they're set to be introduced here in Aotearoa.
Santiago Navarro - the head of the company Packamama talks to Jesse.
Photo: Packamama - Jude Cohen