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It seems we've been getting it wrong when we say sorry all this time. Evolutionary psychologists have spent years researching this topic and finding out how to apologise better. It seems there's a particular etiquette you should follow to make it clear you really mean it when you say you're sorry. Yohsuke Ohtsubo from Kobe University in Japan and Cindy Franz from Oberlin College in Ohio explain how an apology should be made.