Dessert brand Sara Lee has gone into voluntary administration.
Christchurch private equity firm, South Island Office, bought the business two years ago from global giant, McCain Foods.
Famous for its baked cheesecakes, pies and crumbles, it was hoping to find a buyer, or restructure.
The business was established in the USA in the 1970s, but has recently faced inflationary pressures, and problems with suppliers in Australia.
The first creditors meeting was due to take place next week.