A large search for missing man David Holland through Pāpāmoa sand dunes will take place tomorrow.
The 31-year-old was last seen a week ago, on the evening of 11 March.
Friends believe he was going for a swim.
He later failed to show up to work.
Police have not found any clues about his whereabouts or movements.
They want to hear from anyone who may have seen Holland, especially on or around the beach.