World / Media & Technology

Facebook to restrict sharing or viewing Australian and international news content

09:51 am on 18 February 2021

Facebook will restrict publishers and people in Australia from sharing or viewing Australian and international news content.

Photo: 123rf

The announcement comes in response to proposed new laws in Australia that would force tech companies to negotiate with media companies over how much to pay them for news content.

The move would also prevent people overseas sharing Australian content on the social media site.

Facebook said the law fundamentally misunderstood the relationship between their platform and publishers who use it to share news content.

It said it faced the stark choice between attempting to comply with a law, or banning news content on its services in Australia - and "with a heavy heart" it was choosing the latter.

The move came a day after Nine and Seven West Media reportedly made multi-million-dollar deals with Google for use of content.

"We understand many will ask why the platforms may respond differently," the Facebook statement said.

"The answer is because our platforms have fundamentally different relationships with news.

"Google Search is inextricably intertwined with news and publishers do not voluntarily provide their content."

The social media giant said it had explained for months that "the value exchange between Facebook and publishers runs in favour of the publishers - which is the reverse of what the legislation would require the arbitrator to assume".

"Last year Facebook generated approximately 5.1 billion free referrals to Australian publishers worth an estimated AU$407 million."

The company said what it gained from news content was "minimal", and made up about 4 per cent of what people saw in their newsfeed.

- ABC