A senior lecturer in business studies says Maori graduates are being snapped up - and not just by Maori organisations.
Auckland University Business School associate professor Manuka Henare says about 4% of his students these days are Maori and many are women.
He says he'd like to see that figure double because the graduates are in high demand.
Dr Henare says some of the big companies such as PricewaterhouseCoopers, Ernst & Young, KPMG and Deloittes have been snapping up Maori out of business schools and other faculties.
Dr Henare says when he began lecturing 20 years ago, most Maori students chose Maori Studies or Education, but that's all changed in the last few years.