An Auckland infant formula manufacturer has secured registration to export its product to China, something that has proved impossible for other small players seeking access to the Chinese market.
New rules introduced last May require infant formula exports to be made by manufacturers accredited by China.
Biopure Health managing director Simon Page said since then, more than 400 brands of New Zealand origin had disappeared from the Chinese market.
However, Biopure has now got registration for its Infapure brand.
Mr Page said it was a game-changer that put his company in the box seat for dramatic expansion.
"We are definitely forging a path. That's not being modest. And we would like to see our stores helping other NZ companies to gain some traction in the China market, as being able to get in there and have their unique selling point," he said.