The man facing the country's first insider-trading trial can be named for the first time.
Hamish Marc Sansom's name suppression lapsed today at his trial in Auckland.
He denies insider trading.
The Financial Markets Authority said Mr Sansom received a text message on 22 September 2015 alerting him that sales in a company were not going well with the additional message "time to sell up?".
According to the charge, Mr Sansom sold his $15,000 shares for $3.41 each two days later, and the company publicly announced decreased US sales four days after that.
The trial before Justice Hinton and a jury has been set down for a week.