Nikko AM has rebooted its robo-investment platform to appeal to a new generation of DIY sharemarket investors.
The fund manager's GoalsGetter platform has been redesigned to offer intuitive investment support for retail investors and KiwiSavers.
Nikko AM New Zealand managing director George Carter said the rise in online trading apps had been a positive step, but the sector would benefit from a service designed to support that growth
"As has been proved over the last 18 months, the market can be volatile and highly unpredictable, so simply giving inexperienced investors access to the share market is not the democratisation it has sometimes been hailed as," Carter said.
"In fact, it can be quite the opposite, if it leads to new investors getting burned through bad choices and giving up on investing to meet their financial goals."
Investors can use the free GoalsGetter platform to choose from a range of investment and KiwiSaver funds suited to their investor profile, which were actively-managed by the same experts that manage portfolios for Nikko AM's large institutional investment clients.
"Whether you're an experienced investor or just starting out, GoalsGetter is all about empowering you to fulfil your financial potential and reach your chosen goals," Carter said.
The diversified and specialist funds on offer enabled investors to set and track their progress toward specific investment targets from an initial investment of $250.
Investors retained the ability to select their own funds or to follow the investment path selected for them, which automatically matched them to funds best suited to their timeframe and investor profile.