Farm Without Harm campaign launched to reduce farm work deaths

Last year alone, 13 Kiwi farmers lost their lives while more than 2000 were seriously injured on the job.

Health and safety action group Safer Farms say that's not good enough, and so they've recently launched a bold campaign titled 'Half Arsed Stops Here'.

It comes as part of their 'Farm Without Harm' strategy, which encourages a change to our approach to worker safety on farms.

To tell us more about it I'm joined by Safer Farms chair Lindy Nelson.