A man believed to be in his 50s has died after a water-related incident at Mt Maunganui today.
Police were called to the area just after 4.30pm after a group of four swimmers got into difficulty.
All were brought to shore by members of the public and surf lifesavers, police said.
St John Ambulance paramedics and surf lifesavers tried to revive one man among them who was unconscious, but he died.
Police are making inquiries in relation to the death on behalf of the coroner.