Trying to battle the ongoing problem of 'greenwashing'

More and more consumers are looking for the products they buy to align with their environmental and sustainability concerns.

But according to research by Consumer NZ, almost half of New Zealanders are finding it tricky to tell how true a product's green claims are, and the majority of us never fact check them.

It's a phenomenon known as 'greenwashing'. To tell us exactly what that is Mark speaks to Consumer's head of advocacy and research Gemma Rasmussen.