Tip Top has discontinued 2 litre tubs of two of its most popular flavours, Cookies and Cream and Goody Goody Gumdrops, causing outrage online.
An employee for supermarket operator Foodstuffs, which owns Pak'nSave, New World and Four Square, confirmed to the Herald that the tub range of icecream had been discontinued by the supplier.
Tip Top scrapping two well-loved flavours
The reason for withdrawing the products has been blamed on "significant cost pressures" on milk and cream, head of Tip Top Ben Schurr told 1News in a statement.
People have taken to social media to voice their outrage at the decision, with some calling for other flavours to be dropped instead.
The move has perplexed some given Cookies and Cream took out the Kids' Choice Award at the New Zealand Ice Cream and Gelato Awards last month.
Cookies and Cream was voted New Zealanders' third-favourite icecream flavour in a survey for the Weekend Herald in 2010. Goody Goody Gumdrops trailed in sixth place in the survey.
Dairy owners told the Weekend Herald at the time Cookies and Cream was a favourite and was requested mainly by children, teenagers and young adults.
In the aftermath of the news, social media users have vowed to start buying other brands' similar flavours.
Tip Top has made no official announcement but has been approached for comment.
This story first appeared on New Zealand Herald.