President Barack Obama says he's sorry for Americans who had their health insurance plans cancelled because of his new law, even though he had promised they would not.
Since 1 October, millions of Americans have received notices that their policies will be cancelled - despite repeated assurances by the president that citizens could keep liked their existing coverage, under Obamacare.
"I am sorry that they are finding themselves in this situation based on assurances they got from me," Mr Obama told NBC News in an interview on Friday.
The White House says the policies were scrapped because they did not comply with more stringent standards required by Obamacare and that those who have lost coverage will be able to buy better plans under new health exchanges.
"We've got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this," Mr Obama said in the interview.
Attempts to enrol for new plans under Obamacare have been frustrated by a glitch-prone website, which sparked chaos after it went live on 1 October. The site is plagued by long wait times and other flaws.
The BBC reports it now appears that millions of people may have to buy new, possibly more expensive plans.
"The majority of folks will end up being better off. Of course, because the website's not working right, they don't necessarily know it," Mr Obama acknowledged.
The debacle has mushroomed into a political crisis that has called into question the president's personal candour and administrative competence.