Most New Zealand youth appear to see themselves as the next titans of e-commerce or stars of online streaming and gaming, according to a survey.
Three-quarters of 10 to 11 year olds in the survey said they watch streamers and gamers. (file image) Photo: 123RF
A survey by computer hardware firm Logitech New Zealand indicates 75 percent of youth between the ages of 10 and 18 believe sites like YouTube and Twitch offer a viable career option, compared with just over half of their parents (55 percent).
Children watch significantly more online videos than their parents, with two-thirds (63 percent) reporting they watched online videos at least once a day, compared with 43 percent of their parents.
While online gaming is another area of interest, the most popular online video platforms for 10 to 18 year olds are YouTube (90 percent), TikTok (46 percent) Instagram (43 percent) and Facebook (35 percent).
Children start viewing online content from a young age, with three-quarters (73 percent) of 10 to 11 year olds currently watching streamers and gamers, and nearly one-in-five of the same age group saying they could not wait to post videos once they were old enough or allowed to.
While most of the youths relied on their parents to pay for electronics (76 percent), their parents were not interested in contributing financially to supporting a child who wanted to become an online streamer.
Less than half (47 percent) said they would not support their child financially, while the rest said they would as long as the average investment was under $500.