Unwanted Christmas gifts are flooding onto the Auction site TradeMe.
Hundreds of thousands of searches for unwanted gifts are also expected on the site over the next 24 hours, with more than 200,000 recorded last year.
TradeMe spokesperson Paul Ford says items such as perfume and household electronics are regular features in the unwanted gifts section.
Some of the most expensive of the unwanted gifts on the site at the moment include a one thousand dollar drum kit and the latest iPhone.
And a survey finds that New Zealanders are generous in buying gifts, but are also prolific re-gifters.
Groupon, a daily deals website, says the survey shows New Zealanders expect to have spent an average of $439 on Christmas gifts this year.
But 45% of those surveyed say they re-gift, or pass-on, unwanted gifts.