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Auckland Action Against Poverty says a government campaign urging struggling households to find money in weird places is "disrespectful" and smacks of privilege.
The joint campaign with consummer and energy groups provides advice on power savings that Minister Megan Woods says could save families up to $500 dollars on their annual power bills.
Things like operating a heat pump efficiently, shortening showers, changing washing cycles to cold wash and switching appliances off when not in use.
We asked some people on the street what they think of the campaign. And Lisa talks with AAAP's Brooke Stanley Pao.