New Zealand's largest sheep meat exporter has bought a Singapore marketing company to improve its access into Asian markets.
Photo: 123RF
Alliance Group now owns the marketing and sales company, Goldkiwi Asia, and will rename it Alliance Asia.
Its general manager of sales, Murray Brown, said the Singapore-based company has already helped build Alliance's relationships with customers in China, Thailand, Vietnam, Malaysia, and Indonesia.
He said the two companies have been connected for more than 20 years.
The move would mean they could better tailor their products and services to the needs of the customers in those markets, he said.
"We'll be linking more directly with customers in terms of looking at new product opportunities, getting closer to customers and trying to drive more margin and value out of the current business.
"And for us as a farmer shareholder base, it's about getting better returns to our farmers back in New Zealand."
Goldkiwi Asia staff will transfer to Alliance Asia.