Politics / In Depth

PM Christopher Luxon admits he needs to 'work harder on corporate speak' after 'customers' reference

06:49 am on 4 November 2024

In the latest episode of 30 with Guyon Espiner, Prime Minister Christopher Luxon acknowledges "corporate speak" after referring to voters as "customers".

Luxon conceded he had "made mistakes" and "could have expressed myself better" in his first year as prime minister. But he said his habit of using "corporate speak" reflected that he came from outside of the political mainstream - and not that he was out of touch.

In the in-depth interview with RNZ's Espiner, the prime minister covered a range of topics including recent polling showing a majority supported a capital gains tax, the state of public health services, the prospect of working with a re-elected President Donald Trump, and Luxon's own property portfolio.

"I think we've actually done really well," Luxon said after being asked about the National Party's approval ratings - comparatively lower than those enjoyed by previous new governments.

"I think the reality is we've made some really tough decisions. And New Zealand is a really tough place at the moment."

One recent poll put National at 37 percent, ahead of Labour on 32 percent.

'Talk to the customer ...'

Luxon was pressed on his own personal approval ratings, which sit at around 25 percent, and asked to respond to another recent poll that found 51 percent of people thought he was "out-of-touch" with most New Zealanders.

"Well, I'd just say to you, I think I am, because I'm out and about talking to New Zealanders. I've done that right from when I've come to politics, it's been a belief system of mine ... talk to the customer, to the public, to the people, the voters, and actually find out what their concerns are, and their concerns are being really played back, and we're delivering against those."

Espiner queried Luxon's apparent reference to the voting public as "customers," asking if it was time to ditch the corporate speak.

But Luxon said he was referring to his background in business, suggesting the term was "transferable".

"It means that I've come from a different background, right?

"I had to learn Parliament very quickly. I'm the fastest person to get from entering politics to being prime minister.

"But it means that I come with a different set of skills, and it means that I'm also not going to be perfect in my answers.

"I need to work harder on this corporate speak, but that's who I have been naturally."

The former chief executive of Air New Zealand became prime minister after serving just three years in Parliament.

Prime Minister Christopher Luxon in studio with Guyon Espiner for 30. Photo: RNZ / Cole Eastham-Farrelly

* 30 with Guyon Espiner comes out every week on RNZ, Youtube, TVNZ+ and wherever you get your podcasts.

Luxon says he's a PM from 'outside the system'

Luxon has an extensive housing portfolio, recently putting one of his properties up for auction - his third listing in as many months.

He paid back a $52,000 allowance to live in his own mortgage-free apartment in Wellington when the public backlash proved to be, in his words, "a distraction".

Asked if there was anything he would do differently a year into his first term as PM, Luxon said he wanted to avoid getting to the end of his time in office and regret that "we didn't go fast enough and we weren't bold enough".

"We are asking more from the public services in terms of accountability.

"I'm sure, you know, like, I've made mistakes. I could have expressed myself better, I'm sure.

"It is about the economy. It is about law and order ... but again, I think it's great that we've got someone who's come from outside the system, along with lots of people from lots of different backgrounds, and that someone like me can be in political life in New Zealand and hopefully bring some skills to the job that are necessary."

No CGT as long as Luxon is PM

Luxon also said he would rule out any form of capital gains tax (CGT) while he is prime minister, despite polling showing broad support for some form of CGT.

"Yes, [I am ruling out a CGT], because I don't believe that's the right answer for New Zealand."

In a recent episode of 30 with Guyon Espiner, Labour's finance spokesperson Barbara Edmonds challenged National for being "afraid" of a CGT, after ANZ chief executive Antonia Watson came out in support of some form of CGT on another previous episode of the programme.

"I appreciate that people in tough times want to grasp around for a solution," Luxon said.

A tax on capital gains would affect the profits of everyone from small enterprise owners selling on their businesses, through to those earning interest on Kiwisaver accounts.

New Zealand was currently 38th out of 38 countries in the Organisation for Economic Cooperation and Development [OECD] for attracting capital investment, and bringing in a CGT "doesn't make sense" for improving on that, he said.

New Zealand is one of only three countries in the OECD that does not have some form of tax on capital gains, and both they and the International Monetary Fund have recommended a CGT as a way of addressing economic and housing inequality in New Zealand.

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