Spiritual Practices / Media

Online curses the latest trend

13:40 pm on 29 November 2024

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A TikTok clip has garnered millions of views. It features a woman, claiming to have bought a curse from an online witch. The online witchcraft industry is booming.

A quick glance at one online marketplace shows love spells, Spells for career success, curses on your enemies. Even a death spell. They range from a few dollars - like the girl in the video - up to almost $40k. Some estimated put it at a $2bn industry!

Nicole Lenoir-Jourdan is an expert in Witch Commerce and a PhD candidate at Western Sydney university.

A man uses a laptop computer. Photo: 123RF