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Photo: Supplied: Wired, Picador
It helps us choose what to watch, where to eat, what to buy or how to get places.
It's used when we apply for bank loans, insurance - or even a job.
Whether you like it or not, artificial intelligence is having an impact on modern living.
But for good, or bad? Madhumita Murgia, AI editor at the Financial Times, considers this in her new book Code Dependent: Living in the shadow of AI.
But instead of focusing on Silicon Valley, where Big Tech has created an embraced the AI revolution, she takes readers to some surprising spots around the world, where lowly-paid data labourers are literally piecing it all together.
Madhumita looks at where AI is bringing benefits - to healthcare - for example.
But also to how it can strip away a person's dignity and agency - like the rise of deepfakes in pornography.
How are we already being changed by this rapidly evolving technology? And is it possible to resist it?