Facebook Inc chief executive Mark Zuckerberg's fortune took an almost $US16 billion ($NZ23.55 billion) hit, as the social media giant headed for the biggest one-day wipeout in US stock market history.
Facebook chief executive Mark Zuckerberg's fortune has taken a record fall. Photo: AFP
It comes one day after executives forecast years of lower profit margins.
At least 16 brokerages cut their price targets on Facebook after chief financial officer David Wehner startled an otherwise routine call with analysts by saying the company faced a multi-year squeeze on its business margins.
That "bombshell", as one analyst termed it, played into concerns on Wall Street that Facebook's model could be under threat after a year that has been dominated by efforts to head off concerns over privacy and its role in global news flow.
Shares fell as much as 19.6 percent to $US174.78, a decline that if sustained would wipe about $US124 billion off the company's value - or nearly four times the entire market capitalization of Twitter Inc.
Dismal revenue, which initially pulled the stock down nearly 9 percent on Thursday, clearly was not the end for wounded investors.
"Over the next several years, we would anticipate that our operating margins will trend towards the mid-30s on a percentage basis," Mr Wehner told the results conference call with analysts.
Facebook's margin fell to 44 percent in the second quarter from 47 percent a year ago as it spent heavily on security and initiatives to convince users the company was protecting their privacy.
The company also said that revenue growth from emerging markets and the company's Instagram app, which has been less affected by privacy concerns, would not be enough to repair the damage.
The impact on the rest of the FAANG group of high-flying tech stocks was marginal.
Shares in Alphabet were unchanged while those in Apple Inc and Netflix Inc dipped just a third of a percent. Amazon.com Inc fell 2.8 percent ahead of its own results report.
Of 47 analysts covering Facebook, 43 still rate the stock as "buy", two rate it "hold" and only two rate it "sell". Their median target price is $219.30.
MoffettNathanson analysts called the company's forecast "either the new economic reality of their business model or a very public act of self-immolation to stave off further regulatory pressure".
The $15.8 billion in net worth that Mr Zuckerberg stands to lose in the move is equal to the wealth of the world's 81st-richest person, currently Japanese businessman Takemitsu Takizaki, according to Forbes real time data.
Jake Dollarhide, chief executive officer of Longbow Asset Management in Oklahoma, in recent years has trimmed, but not eliminated, the amount of Facebook shares in his clients' accounts.
He said he sees the company as a three-year investment.
"We own it for its leadership in the tech industry," he said.
"It's the F in FAANG, but what's to say that, 10 years from now, Facebook isn't the next Myspace and something else has taken its place?"
-Reuters