BurgerFuel has opened its ninth restaurant in the United Arab Emirates, on the busiest road in Dubai.
The gourmet burger chain says an average of a quarter of a million cars travel on the road each day, and it is considered to be one the most sought-after locations in the area.
BurgerFuel international markets chief executive Chris Mason said the company acquired the site a few years ago because it was a dream location.
The master franchise license is held by Al Khayat Investments in the UAE.