A new government-commissioned report highlights the potential for the New Zealand dairy industry to increase its exports of consumer products into South East Asia.
New Zealand is already the largest supplier of milk powder to countries in the region and also has a strong share of the trade in most other dairy products.
But the report said growing demand offered plenty of opportunity for consumer-ready dairy products as well.
It assessed strategies for seven dairy consumer products in six countries in the region.
In the past five years, New Zealand's trade with ASEAN countries, which include Singapore, Thailand and Malaysia, has grown at a rate second only to China.