About 50 firefighters are still trying to put out a large blaze in Mount Maunganui's industrial area.
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The fire at Mount Maunganui earlier today. Photo: SunLive
Fire and Emergency crews were called to an industrial building on Waimarie Street at about 9am.
Tauranga area commander Kevin Kelper said the facility was filled floor-to-ceiling with a smouldering sawdust-like material.
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Smoke from the fire at Mount Maunganui. Photo: SunLive
The fire was contained but machinery would need to be brought in to remove the burning material, Mr Kelper said.
Ten trucks and about 50 firefighters are still on-site and Mr Kelper expects it will take several more hours to put the fire out.
