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The Caker and the alleged celebrity faker who's launched a very similar line of ready mix luxury goodies after a collaboration with the self-taught NZ baker.
The Caker, which sells baking kits is the brain child of founder Jordan Rondel who's relocated from Auckland to LA to expand the business.
She recently worked with Model and entrepreneur Chrissy Teigen on a one off cake mix. Now Teigen's launched her own ready mix line.
In reponse Jordon Rondel has posted pictures of the two ranges side by side on her social media - illustrating the similarities in packaging, the story on the boxes and product type.
In her post Rondel days she's taken a week to process the situation and its not "chill" for a small business run by two sister. Earl Gray is an intellectual property barrister and talks to Lisa Owen.