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Every day, every time you switch from reading an email to checking a text to scrolling social media, the attention economy is mining your data for information that can be bought and sold. It is a form of human fracking says Princeton professor D. Graham Burnett. He says our dwindling attention span impacts relationships, learning and contributes to our increasingly polarized politics. Professor Burnett is one of the founders of the Strother School of Radical Attention and is calling for new forms of resistance to bring the attention frackers to their knees.